Customer Insights
Journeys
for Marketing &
Lead Management
With the Dynamics marketing solution, you manage campaigns and leads on a shared data foundation. Target groups can be addressed in a differentiated way, activities can be automated, and results can be evaluated transparently.
Marketing Automation
Mavie is responsible for marketing and manages newsletters, events, social media, and website inquiries.
Contacts, campaigns, and responses were spread across different systems. Evaluations required many manual steps, and handing over qualified leads to sales could only be tracked to a limited extent.
With the marketing solution, contacts, interactions, and campaign data are brought together on a single platform. Customer Journeys reveal which target groups respond and how prospects turn into qualified leads.
Mavie can see which campaigns are effective, which content resonates, and where new inquiries originate.
Features for Campaign & Lead Management
Targeting Audiences Precisely
Customer data can be segmented and used for personalized campaigns. Content and activities can be tailored to different target groups.
Features
- Segmentation from customer data
- Email campaigns with templates
- Manage newsletter subscribers
- Personal invitations to events
Automating Campaigns
Customer Journeys connect activities into seamless marketing processes. Responses and follow-up activities remain traceable across all touchpoints.
Features
- Automated Customer Journeys
- A/B testing for campaigns
- Landing pages and forms
- Manage events online and on-site
Evaluating
Results
Analyses show which campaigns are effective, which content resonates, and where further potential exists.
Features
- Open rates and click behavior
- Lead scoring and qualification
- KPI reporting for campaigns
- Analyze campaign performance
Your Benefits with Customer Insights
Bringing Marketing & Sales Together
Marketing data, campaigns, and leads are available on a shared data foundation.
Tracking Lead Development
Interactions and responses remain traceable throughout the entire journey from first contact to inquiry.
Making Well-Founded Decisions
Evaluations provide a solid foundation for campaigns and future activities.
Customer Insights Journeys in Practice
LEWA GmbH
At the world’s leading manufacturer of pumps, systems, and metering equipment, LEWA GmbH, Dynamics Marketing is in use. The marketing team creates email campaigns, plans webinars, and organizes events. Segments and Customer Journeys help address target groups in a structured way and evaluate marketing activities transparently.
Customer Insights Journeys Extended
Power BI
Making data visible
Dashboards and reports condense data into meaningful metrics and support well-founded decisions.
Customer Voice
Improving through feedback
Surveys capture customer feedback and make responses available for analysis and further action.
Customer Insights Data
Unifying customer data
Customer information from CRM, ERP, and other systems is consolidated and made available for analysis and segmentation.
Which campaigns actually lead to inquiries?
Together, we look at how campaigns, leads, and CRM data interact in seamless marketing processes.